Although all our islands can show innovation, and have adapted to many changes and new technologies over the centuries, they all still hold fast to their unique heritage and traditions. 

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This gives each island a special mix of beliefs, folklore, superstitions and customs that are an integral part of their intangible culture. Islanders believe it is an important element of understanding their identity and connects them to their ancestors. 

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Attitudes have changed over the centuries but, as with environmental issues, many are now realising that in order to successfully look after the islands for future generations, islanders need to be the guardians of their heritage.  Our unique blend of living traditions is part of the special island spirit that draws people to visit, live and do business in Shetland, Orkney and the Outer Hebrides.